Keyword Research and Analysis
Keyword research is one of the most important parts of . Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. In fact, its my belief that the keyword phrase the term that a searcher types into the search engine when they are searching can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
Domain names by themselves are no longer the most valuable location on the internet keywords are. If you buy a domain name and put up a website, visitors won’t automatically flock to your website and buy your products. The popular phrase if you build it they will come is not true when it comes to online businesses. You must market your website online, and one of the best forms of ROI for an online business is through search engine marketing . All search engine marketing campaigns need to start with a set of keywords. It’s those keywords that are an online business location, just as a traditional brick and mortar store’s location is a physical street address.
If you are considering opening a gas station, one of the most important decisions related to the success of the gas station is going to be its location. Selling gas near a busy highway where there is a large traffic count would be ideal. So, its logical to get the traffic count data for several locations before deciding where to purchase land and build your gas station. In the world, we have the opportunity to counts as well the average number of searches per day for certain keyword phrases. By positioning your online business in the proper keyword locations, your online business will thrive. Target the wrong keyword phrases and your online business won’t get any search engine traffic, and no potential customers will visit your website.
If you are a brick and mortar business that sells power tools, proper keyword research can be a tremendous help even before you set up your online business. Keyword research can tell you exactly which power tools are more popular online which may be different than the best selling power tools in your retail store. Armed with this knowledge, you can focus on the more popular products that customers are looking for online. For example, did you know that more people search for portable generators online than any other type of power tool Perhaps this is due to the recent weather-related disasters that have hit the United States or the pending winter weather, but focusing on selling portable generators online might be good for business. Keyword research using Word tracker (www.wordtracker.com) gives us this valuable information it can also give us the list of other power tools that are being searched for, which will be a good start for a list of keywords.
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